TAIWAN BEEF NOODLE SOUP / NIU ROU MIAN
(简体)（繁體) UPDATES AVAILABLE * 2013/03/11: online sources for ingredients added!
I’m gonna start this by saying something that seems completely irrelevant… The Japanese are marketing geniuses. No, not geniuses. Gurus! No no, NOT gurus. GODS!!! It’s like their entire way of life comes with a built-in marketing system that in comparison would reduce Don Draper down to nothing but just a raging alcoholic. I mean really, something about their culture is so mesmerizing that… OH look! Hello Kitty! (slap! FOCUS!) …that they’ve become easily one of the biggest culture exporters in the world, and most evidently in their success in pushing their cuisine into a world domination that’s stronger than the force of nature. Not so long ago who would’ve thought that Americans, the genetically-hardwired loyal patrons of well-done white meat chicken, would pay $200 and UP to surrender their fork’n knife, pick up the chopsticks (some awkwardly) and chew down a piece of raw fish on vinegary rice then moan, “Mmmmm… UMAAAAMI…”. Seriously!! Forget X-men, THIS is where human mutation takes a giant leap!
I’m telling you, it’s crazy. Japanese can sell anything like it has a halo on top of it.
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